如果你读过任何关于或影响搜索引擎优化，你会遇到术语“反向”至少一次。 For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO.对于你那些新的搜索引擎优化，你可能想知道什么是反向链接是，为什么他们很重要。 反向变得如此重要的搜索引擎优化的范围，他们已成为一些主要街区建设，以良好的搜索引擎优化。 In this article, we will explain to you what a backlink is, why they are important, and what you can do to help gain them while avoiding getting into trouble with the Search Engines.在这篇文章中，我们会向你解释什么是反向链接，为什么他们很重要，你可以做些什么来帮助他们，同时避免将获得与搜索引擎的麻烦。

What are "backlinks"?什么是“反向”？ Backlinks are links that are directed towards your website.反向链接的是对您的网站直接链接。 Also knows as Inbound links (IBL's).也知道为（7家公司称）的入站链接。 The number of backlinks is an indication of the popularity or importance of that website.反向链接的数目是受到欢迎的迹象显示该网站的重要性。 Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.反向链接是搜索引擎优化重要的，因为一些搜索引擎，特别是谷歌，将给予更多的信贷，以网站，www.jingtian.org.cn有相当数量的高质量的反向链接，并考虑这些网站比其他人更相关的结果在他们的搜索查询页面。

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site.当搜索引擎计算网站的相关关键字，他们考虑到该网站的链接数量质量访港。 So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.因此，我们不应该仅仅获得了满意的入站链接，它是入站链接质量的事项。
A search engine considers the content of the sites to determine the QUALITY of a link.搜索引擎认为该网站的内容，以确定一个链接质量。 When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site.当您网站的内部链接来自其他网站，这些网站有内容涉及到您的网站，这些被认为更入站链接相关网站。 If inbound links are found on sites with unrelated content, they are considered less relevant.如果入站上的联系与内容无关的网站发现，他们的相关性较小。 The higher the relevance of inbound links, the greater their quality.较高的入站链接的相关性，更大的质量。

For example, if a webmaster has a website about how to rescue orphaned kittens, and received a backlink from another website about kittens, then that would be more relevant in a search engine's assessment than say a link from a site about car racing.例如，如果一个网站管理员，有一个关于网站如何救孤儿小猫，和小猫received从另一个约一个反向链接网站，then应该是更在搜索引擎的评估相关与其说是一个由一对汽车赛车网站link。 The more relevant the site is that is linking back to your website, the better the quality of the backlink.更相关的网站链接是回到您的网站，更好的反向链接的质量。

Search engines want websites to have a level playing field, and look for natural links built slowly over time.网站搜索引擎希望有一个公平竞争的环境，并寻找时间的推移慢慢地建立天然联系。 While it is fairly easy to manipulate links on a web page to try to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from other websites.虽然它是很容易操纵网页上的链接，争取更高的排名，这是一个困难许多影响与来自其他网站的外部反向链接的搜索引擎。 This is also a reason why backlinks factor in so highly into a search engine's algorithm.这也是为什么在如此高度反向因素在搜索引擎的算法。 Lately, however, a search engine's criteria for quality inbound links has gotten even tougher, thanks to unscrupulous webmasters trying to achieve these inbound links by deceptive or sneaky techniques, such as with hidden links, or automatically generated pages whose sole purpose is to provide inbound links to websites.最近，然而，对于高质量的外部链接的搜索引擎的标准已变得更加强硬，要努力实现诸如隐藏链接，或自动生成的页面，其唯一目的是提供欺骗性或欺骗性的技术，这些访港链接不良网站管理员由于访港网站的链接。 These pages are called link farms, and they are not only disregarded by search engines, but linking to a link farm could get your site banned entirely.这些网页被称为链接农场，他们不仅被搜索引擎忽略，但链接到一个链接农场可以让您的网站完全禁止。

Another reason to achieve quality backlinks is to entice visitors to come to your website.另一个原因，是实现优质反向吸引访客来到您的网站。 You can't build a website, and then expect that people will find your website without pointing the way.您不能建立一个网站，然后期望人们会发现没有指向您网站的方式。 You will probably have to get the word out there about your site.您可能要获取有关您网站的话在那里。 One way webmasters got the word out used to be through reciprocal linking.站长拿出一个办法来通过相互连接的话。 Let's talk about reciprocal linking for a moment.让我们来谈谈等了一会儿连接。

There is much discussion in these last few months about reciprocal linking.在这些有关于相互连接过去几个月的讨论。 In the last Google update, reciprocal links were one of the targets of the search engine's latest filter.在过去的谷歌更新，都是相互联系的搜索引擎的最新过滤器的目标之一。 Many webmasters had agreed upon reciprocal link exchanges, in order to boost their site's rankings with the sheer number of inbound links.许多网站管理员已商定的相互联系交流，以加强与入站链接数量之多，其网站的排名。 In a link exchange, one webmaster places a link on his website that points to another webmasters website, and vice versa.在一个链接交换，一个网站管理员的地方在他的网站的链接，它指向另一个网站管理员网站点，反之亦然。 Many of these links were simply not relevant, and were just discounted.这些链接很多都是根本不相关的，只是折扣。 So while the irrelevant inbound link was ignored, the outbound links still got counted, diluting the relevancy score of many websites.因此，尽管无关访港环节被忽视，出站链接仍然有计算，削弱了许多网站相关性得分。 This caused a great many websites to drop off the Google map.这引起了许多网站，谷歌地图下车。

We must be careful with our reciprocal links.我们必须小心我们的相互联系。 There is a Google patent in the works that will deal with not only the popularity of the sites being linked to, but also how trustworthy a site is that you link to from your own website.有一个工程，将处理不只是联系到目前网站的热门谷歌专利，而且是多么值得信赖的网站链接，你从你自己的网站。 This will mean that you could get into trouble with the search engine just for linking to a bad apple.这将意味着你可以得到与陷入困境的搜索引擎只是链接到一个坏苹果。 We could begin preparing for this future change in the search engine algorithm by being choosier with which we exchange links right now.我们可以开始为这个未来的搜索引擎算法的改变而挑剔准备同我们交换链接现在。 By choosing only relevant sites to link with, and sites that don't have tons of outbound links on a page, or sites that don't practice black-hat SEO techniques, we will have a better chance that our reciprocal links won't be discounted.只有通过选择相关的网站链接的，和网站，没有出站链接的网页上，或网站，不练黑帽SEO技术吨，我们将有一个更好的机会，我们的相互联系将不要打折扣。

Many webmasters have more than one website.许多网站管理员有一个以上的网站。 Sometimes these websites are related, sometimes they are not.有时，这些网站是相关的，有时他们是不是。 You have to also be careful about interlinking multiple websites on the same IP.你必须有大约相同的IP相互联系的多个网站小心。 If you own seven related websites, then a link to each of those websites on a page could hurt you, as it may look like to a search engine that you are trying to do something fishy.如果你拥有7个相关的网站，然后向这些网站页面上的每一个环节可能会伤害你，因为它可能看起来像一个搜索引擎，你正在尝试做的有点不对劲。 Many webmasters have tried to manipulate backlinks in this way; and too many links to sites with the same IP address is referred to as backlink bombing.许多网站管理员试图操纵这种方式的反向链接，和太多的联系，具有相同的IP地址的网站被称为反向链接轰炸。

One thing is certain: interlinking sites doesn't help you from a search engine standpoint.有一点是肯定的：不利于相互联系的网站从搜索引擎的角度来看你。 The only reason you may want to interlink your sites in the first place might be to provide your visitors with extra resources to visit.唯一的原因，你可能要摆在首位相通您的站点可能会提供额外资源，访问者访问。 In this case, it would probably be okay to provide visitors with a link to another of your websites, but try to keep many instances of linking to the same IP address to a bare minimum.在这种情况下，它可能会好起来的，以提供一个到您的网站访问者另一个链接，但尽量保持链接到相同的IP地址到最低限度的许多事例。 One or two links on a page here and there probably won't hurt you.一个或两个网页上的链接在这里和那里可能不会伤害你。

There are a few things to consider when beginning your backlink building campaign.有几件事情开始时要考虑你的反向链接建设活动。 It is helpful to keep track of your backlinks, to know which sites are linking back to you, and how the anchor text of the backlink incorporates keywords relating to your site.它有利于保持你的反向链接跟踪，知道哪些网站链接回你，如何在反向链接的锚文本包含的关键字与您的网站。 A tool to help you keep track of your backlinks is the Domain Stats Tool .一个工具来帮助您保持您的反向跟踪是域统计工具 。 This tool displays the backlinks of a domain in Google, Yahoo, and MSN.此工具将显示在谷歌，雅虎和MSN域名的反向链接。 It will also tell you a few other details about your website, like your listings in the Open Directory, or DMOZ, from which Google regards backlinks highly important; Alexa traffic rank, and how many pages from your site that have been indexed, to name just a few.它也将告诉你一个关于您网站的其他一些细节，比如在打开目录，或DMOZ的，谷歌从哪个方面非常重要的反向链接您的物品; Alexa的流量排名，从您的网站已经编入索引中，有多少页的名称短短数。

Another tool to help you with your link building campaign is the Backlink Builder Tool .另一种工具来帮助你和你的活动链接建设是反向链接生成器工具 。 It is not enough just to have a large number of inbound links pointing to your site.这是不足够的有一个指向您网站的链接大量访港。 Rather, you need to have a large number of QUALITY inbound links.相反，你需要有一个高质量的外部链接数量大。 This tool searches for websites that have a related theme to your website which are likely to add your link to their website.对网站有一个相关的主题，你的网站很可能加入你的链接到他们的网站此工具的搜索。 You specify a particular keyword or keyword phrase, and then the tool seeks out related sites for you.您指定一个特定的关键字或关键字词组，然后该工具旨在为你的相关网站。 This helps to simplify your backlink building efforts by helping you create quality, relevant backlinks to your site, and making the job easier in the process.这有助于简化您的反向链接，帮助您创建的质量，有关反向链接到您的网站建设工作，在这个过程中，使工作更容易。

There is another way to gain quality backlinks to your site, in addition to related site themes: anchor text.还有另一种方式来获得高质量的反向链接到您的网站，除了相关的网站主题：锚文本。 When a link incorporates a keyword into the text of the hyperlink, we call this quality anchor text.当一个连接包含一到超链接的文本关键字，我们称之为质量锚文本。 A link's anchor text may be one of the under-estimated resources a webmaster has.链接的锚文本可能是低估了的资源之一是网站管理员。 Instead of using words like "click here" which probably won't relate in any way to your website, using the words "Please visit our tips page for how to nurse an orphaned kitten" is a far better way to utilize a hyperlink.而不是使用像“点击这里字眼”，这可能不会在任何涉及到您的网站的方式，即使用“请访问我们的提示，如何护士孤立的小猫”是第一个更好地利用超链接。 A good tool for helping you find your backlinks and what text is being used to link to your site is the Backlink Anchor Text Analysis Tool . A是很好的工具帮助你发现你的反向链接和正在使用什么文字链接到您网站的反向链接锚文本分析工具 。 If you find that your site is being linked to from another website, but the anchor text is not being utilized properly, you should request that the website change the anchor text to something incorporating relevant keywords.如果您发现您的网站被链接到其他网站，但锚文本是没有得到充分利用，你应该要求该网站更改锚文本的东西纳入相关的关键字。 This will also help boost your quality backlinks score.这也将有助于提高你的反向链接的质量得分。

Building quality backlinks is extremely important to Search Engine Optimization, and because of their importance, it should be very high on your priority list in your SEO efforts.建设高质量的反向链接是非常重要的搜索引擎优化，而且由于其重要性，它应该是非常努力的在搜索引擎优化的首要考虑。 We hope you have a better understanding of why you need good quality inbound links to your site, and have a handle on a few helpful tools to gain those links.我们希望您有一个更好地了解为什么你需要高质量的访港链接到您的网站，并且对一些有用的工具处理以获得这些链接。